---
name: "Patrick Babaian"
type: Person
canonical: https://thequantumoflight.com/people/patrick-babaian
publication: The Quantum of Light
---

# Patrick Babaian

## Books

- [Why Law Firm Brands Fail: How Short-Term Thinking, Misguided Marketing, and Cheap Decisions Cost Firms Millions, and What Enduring Brands Do Differently](/book/why-law-firm-brands-fail-how-short-term-thinking-misguided-marketing-and-cheap-decisions-cost-firms-)